Internet Marketing Bundle: Description

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online and, even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, email campaigns, pay-per-click advertising, and more.

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. 

Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy. 

Cultures, both ancient and modern, have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence, and motivate. 



Story marketing is the process of attracting and engaging customers through a story – their story rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life. 

This course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.

Headlines, sub-titles, chunks of content, pictures, video, hyperlinks, menu buttons, and alternative text are all things that you need to keep in mind when writing for the web. 

Learning Objectives

• Apply engaging techniques that draw readers to web pages 
• Plan what to write to reflect your web hierarchy 
• Create engaging content, including catchy headlines 
• Enhance your writing with other forms of media 
• Make your writing accessible to a variety of readers
  

Supervisors and Managers

It’s easy to forget the “manager” part of your “project manager” title among the other range of activities you are responsible for. However, your management skills are an important part of your success as a project manager, so it is crucial that you grow both of those skill sets. There are also some advanced project management techniques that you can master to help bring your projects to successful completion.

This course presumes that students have a thorough understanding of project management, including topics such as preparing a statement of work, setting project goals, scheduling, budgeting, managing project risks, and executing a project.

At its core, leadership means setting goals, lighting a path, and persuading others to follow. By accepting the challenge to lead, you come to realize that the only limits are those you place on yourself.

Learning Objectives

• Define your role as a manager and identify how that role differs from other roles you have had
• Understand the management challenge and the new functions of management
• Discover how you can prepare for and embrace the forces of change
• Identify ways to get you and your workspace organized and get a jump on the next crisis
• Identify your leadership profile and explore ways to use this knowledge to improve your success as a manager
• Enhance your ability to communicate with others in meetings and through presentations
• Create an action plan for managing your career success

Many people like to think of themselves as progressive in some fashion, but is this usually the case? Employers can be considered progressive for numerous reasons, from the way they treat their staff to their approach to technology. This one-day course will point the way towards being a progressive employer for those who wish to be at the forefront of employee relations and develop an innovative stance on business.

The Budgets And Financial Reports course will give you a solid foundation in finance. We"ll cover topics like commonly used terms, financial statements, budgets, forecasting, purchasing decisions, and financial legislation.

Video Link: https://youtu.be/--hZmLsHVjs

For managers in today’s business world, it’s essential to have a working knowledge of finance. We all play a role in our organization’s financial health, whether we realize it or not. If you don’t have training or a background in finance, you may be at a disadvantage as you sit around the management table.

Understanding the cycle of finance will help you figure out where you fit into your company’s financial structure and how to keep your department out of the red. This course will help you prepare budgets and make decisions with confidence.

Coaching And Mentoring focus on coaching your employees to higher performance better. Coaching is a process of relationship building and setting goals. How well you coach is related directly to how well you can foster a great working relationship with your employees through understanding them and strategic goal setting.

Video Link: https://youtu.be/myQiSH6r_Vw

With our Conducting Annual Employee Reviews course, your participants will discover how to conduct a well-designed employee annual review. By determining the categories for a yearly inspection and understanding how it affects employee compensation, an overall increase in performance should be seen throughout your organization.

Video Link: https://youtu.be/KlK01WSDkmU

Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This course will walk you through the process of event management, from the beginning stages of planning to the final touches (like decorations, food, and music). 

While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning, like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well-planned design that is ready for implementation and can be used over and over again.

Effective leaders understand how powerful an opportunity can be when they can tap into the intelligence, wisdom, and innovation present in their workforce. Conversational leadership provides the space and infrastructure for knowledge sharing to take place; for employees, stakeholders, and the community to be involved in discussing big, important questions; and to generate solutions that people within the organization can take action on.

Manager Management takes a particular type of leader. This course will expand your participant’s knowledge and provide a way to teach and lead new and experienced managers. As every manager knows that learning never stops, this course will have something for everyone.

Video Link: https://youtu.be/H2AhKOeZJRQ

Our culture defines many aspects of how we think, feel, and act. It can be challenging for managers to bridge cultural differences and bring employees together into a functioning team. This course will give supervisors and managers easy-to-use techniques for communicating across cultures, building teams, promoting multiculturalism in the organization, and leveraging the global talent pool.

We have so many interactions in the run of a day that it’s reasonable to expect that some of them are going to be difficult. Whether these are conversations that you have in person or you manage a virtual team and need to speak with someone in another city, there are things that you can do to make these conversations go smoothly. This course will give you the tools to manage difficult conversations and get the best results possible out of them.

Virtual workers and virtual teams are an essential part of today’s workforce. More than ever, people are using technology to work anywhere, anytime. There are big benefits to today’s virtual workplace, but there can be big challenges, too.

This course will teach managers and supervisors how to prepare employees for the virtual workplace, create telework programs, build virtual teams, leverage technology, and overcome cultural barriers.

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This course will show you how to get maximum exposure at a minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Meetings come in all shapes and sizes, from the convention to a quick huddle in an office hallway. This course will be concerned with small working meetings, with groups that have a job to do, and requiring the energy, commitment, and talents of those who participate. Members of such a group want to get some kind of result out of their time together: solving problems, brainstorming, or simply sharing information. At its best, such a group knows what it is about and knows and utilizes the strengths of individual members.

No matter the organization’s structure or size, it will benefit from employing well-trained middle managers. Having a middle manager understand their role in the organization is very important. They communicate with a very large percentage of the company and will significantly impact the organization.

Video Link: https://youtu.be/eRL1lshbhf4

It’s no secret that employees who feel they are valued and recognized for the work they do are more motivated, responsible, and productive. This course will help supervisors and managers create a more dynamic, loyal, and energized workplace. It is designed specifically to help busy managers and supervisors understand what employees want and to give them a starting point for creating champions.

Negotiating is about resolving differences. People who can master the process of negotiation find they can save time and money, develop a higher degree of satisfaction with outcomes at home and at work, and earn greater respect in their communities when they understand how to negotiate well.

Negotiating is a fundamental fact of life. Whether you are working on a project or fulfilling support duties, this course will provide you with a basic comfort level to negotiate in any situation. This course includes techniques to promote effective communication and gives you techniques for turning face-to-face confrontation into side-by-side problem-solving.

Office Politics is about creating and maintaining better relationships. It is about communicating and working with your peers and colleagues mutually beneficial. Employees who understand the positive aspects of Office Politics are better team members and end up being more successful and productive.

Video Link: https://youtu.be/TCFomJQdo1g

Performance Management helps the transition be smoother and less hectic when changes occur. It enables the organization and employees to have a streamlined relationship, improving communication and interactions between the two groups. It will help close gaps in an employee’s skill-set and make them a more valuable employee through feedback and coaching.

Video Link: https://youtu.be/LuHmDNmc28A

Project management isn’t just for construction engineers and military logistics experts anymore. Today, in addition to the regular duties of your job, you are often expected to take on extra assignments and to get that additional job done well, done under budget, and done on time.

This course is not intended to take you from a supervisory or administrative position to that of a project manager. However, these topics will familiarize you with the most common terms and practices in terms of working on projects. 

Project management isn’t just for construction engineers and military logistics experts anymore. Today, in addition to the regular duties of your job, you are often expected to take on extra assignments and to get that additional job done well, done under budget, and done on time. This course is not intended to take you from a supervisory or administrative position to that of a project manager. However, this course will familiarize you with the most common terms and the most current thinking about projects.

In this course, we will walk you through the nuts and bolts of project management, from setting priorities to controlling expenses and reporting on the results. You may still have to cope with the unexpected, but you’ll be better prepared.

With our Self-Leadership course, your participants will discover the specifics of how to be a better leader for themselves and others. Your participants will guide themselves in positive ways, which equals success!

Video Link: https://youtu.be/3I1ilQVs_ns

The Supervising Others course will help supervisors become more efficient and proficient, with information on delegating, managing time, setting goals and expectations (for themselves and others), providing feedback, resolving conflict, and administering discipline.

Video Link: https://youtu.be/p9qx0F_vqgc

Success as a manager is heavily influenced by how well your team operates and what kind of results they achieve. Is your team able to solve problems? Can they resolve conflict? Are they enthusiastic and motivated to do their best? Do they work well together?

This course is designed for students who want to develop their team leadership skills and unleash the talent of their individual team members.

With our Team Building Through Chemistry course, your participants will discover the specifics of how building a team through chemistry will lead to success. It is not enough to have a group of people just work on a project. They need to connect and utilize each other's strengths through team chemistry.

Video Link: https://youtu.be/C0oQQxl5bc4

This course is for people who are new supervisors or who are interested in a supervisory position, as well as those who are team leads or part-time supervisors without a great deal of authority. This course is designed to help students overcome many of the supervisory problems that they will encounter as a workplace leader. Dealing with the problems that a new supervisor encounters isn’t easy, but it doesn’t have to lead to discouragement.

With a host of new challenges and responsibilities to tackle, new supervisors need training that helps them adjust to their new roles. Learning how to supervise your new employees on a trial and error basis can lead to discouragement. This course can help you overcome many of the problems a new supervisor may encounter and set the groundwork for a successful change in your working life!

As a manager, you’re probably used to dealing with tough situations: employees who insist on being late, team members who miss deadlines, and staff members who can’t get along. But conversations about an employee’s personal appearance are a whole different ball game. It’s something that we often avoid talking about, or worse, make light of.

This course has two major themes. First, we’ll give you a framework for having those tough conversations. We’ll also give you some guidelines for customizing that framework for your organization. Then, we’ll look at some common tough conversations that come up, including body odor, flatulence, poor clothing and hair decisions, and bad breath. You’ll walk away well prepared for any kind of challenging conversation.

With a virtual team, you have the everyday issues of a localized team, with the additional challenges of distance and cultural differences. Virtual Team Building And Management will give participants the knowledge to work with these challenges and succeed in a growing global workforce.

Video Link: https://youtu.be/utpSiP-V4gI

Women have a long-standing history in the workforce, in all roles, from front-line workers to visionary founders, influential behind-the-scenes patrons to front-and-center CEO. As women, however, what are the influences, barriers, and benefits of our leadership? Do we use or even acknowledge our strengths and skills?

This is a time of great change in the workforce, in part because of the increase in numbers and influence of women in the workplace. Flex time, daycare and caregiver support, and telecommuting are a few examples of workplace initiatives that benefit everyone but evolved primarily due to the roles and influence of women who are often juggling multiple homes, workplace, and community responsibilities. However, there are some areas in which women could still be more visible and vocal.

This course will explore the history of women in the workforce and offer personal opportunities for exploration, identification, and development of leadership strengths and skills.

This course aims to provide an understanding of the supervisor’s role in organizational health and safety. It will explore the requirements of due diligence, the rights of workers, supervisor and worker health and safety requirements, employee competency, and the role of Health and Safety Committees. The course will also look at the supervisor’s roles in hazard identification and control, accident reporting and investigation, and the importance of communicating health and safety information.

This course will highlight the most important aspects of the supervisor’s role so that they can participate effectively in health and safety responsibilities and work towards the continual improvement of health and safety performance in their organization.